How an LED screen can help your business

Nowadays it is essential for a business to be able to capture the attention of customers.

And although as consumers we are saturated with advertising stimuli (internet, television, radio, etc.), we are still in the midst of an era of audiovisual development.

And as in any technological revolution, new devices are elbowing their way in, leaving traditional communication media aside and forgotten.

Thus, the installation of backlit lighting for the facades or shop windows of businesses is becoming less and less common, since their message is static and cannot be adapted to the needs, changes or offers of our business. It goes without saying that elements such as vinyl, whose application and removal can be faster, are no longer effective as an advertising claim.

However, the revolution in LED Display technology screens has been here for a few years, but today it is becoming almost essential if you do not want your business to go unnoticed by your competitors.

LED technology offers all the benefits that advertising and communication media must have to be effective in attracting customers and/or promoting our brand, message or offers.

LED display screens have a high brightness compared to other supports, which makes them visible during the day and in full sunlight in the case of outdoor screens, and in the case of indoor LED screens, the same thing happens. ; Its high impact capacity due to the brightness, the contrast it offers (its background is absolute black) and the possibility of energizing the contents to capture the attention of the passer-by make this support a very powerful visual and communicative element.

In addition, LED screens can be rigid and opaque, but also flexible or transparent so as not to completely cover a shop window and eliminate the passage of light, making the effect truly surprising.

It is important for this device to work to have a content design that is capable of getting the most out of this type of screen, but this is something we will talk about in another post.

On the other hand, LED technology has a very long useful life, approximately 8-10 years, so the investment is profitable in the short term and produces positive returns from the second - third year.

Likewise, its low consumption makes the investment/performance relationship even more balanced.

Finally, LED screens come on high-definition rigid support, as well as on flexible support and transparent LED format.

If you want more information about applications and utilities of LED display screens, contact us and we will advise you without obligation.